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Grocery shopping is, and always will be, different than other kinds of shopping. And, after trying anything and everything to cram a grocery strategy into the online Amazon playbook, Jeff Bezos and his team realized that they needed to go brick and mortar just like everyone else. Not just any brick and mortar though; one of the best brands with the most devoted shoppers in the country, Whole Foods.

The short term losers are other larger grocery chains. The longer term losers are the plethora of grocery delivery companies that hoped they could be the go-to service that brought local groceries to the on-demand world. Especially those like Instacart that relied heavily on their relationship with Whole Foods. What lies ahead for these companies now?

At Basket, we have a question: what does this mean for the Shoppers? As a company, we trust Shoppers know what is best for them when given all the data available. This deal is really interesting because it forces Amazon and Whole Foods to collectively execute a online and offline strategy that strengthens their bottom line but doesn’t take advantage of Shoppers in the process.

Basket App in Upside Down Grocery World

The disruption this deal is going to cause in the marketplace is precisely why Basket was created to put Shoppers First. As prices change in the coming weeks and months as the grocery industry turns upside down, Basket will be there to show Shoppers how it affects their budget as well as how to take advantage of the corporate confusion and make the best decisions in real time.

This deal raises many questions and concerns for the everyday Shopper.

  • Which direction will prices will go at other local stores?
  • What products will Amazon slash prices on at Whole Foods to gain market share even if it means losing money in the short term? (a very popular strategy for Amazon historically)  
  • May the increased quality of the items available on Amazon Prime, Amazon Fresh, and Amazon Pantry come with an increased price tag?
  • Will the prices published online be the same as those in store?
  • Will Amazon really try and block consumers from comparing prices while in stores like their recent patent says they will? 

Convenience or Savings?

Amazon is known for convenience, product selection, and a perceived cost savings. Whole Foods has never been able to shake the nickname “Whole Paycheck” because of the perception that they are always more expensive than everyone else. But is that really the case? The answer: it depends. Prices and inventory change all of the time. For Shoppers, priorities change all the time as well. Sometimes, convenience is all that matters: “Get it to me ASAP, I don’t care how much it costs.” At other times, cost is much more of a driver, and there is time to be a little more savvy.

Combined, this deal makes sense for both companies even if it is just the next bit of saber rattling as Amazon tries to become Walmart faster than Walmart can become Amazon. In the process of two corporate titans battling it out, it leaves the Shopper in a very turbulent position. Our goal at Basket is to provide you with all the information you need to make the best purchasing decisions for you and your family.

Grocery App for Savvy Shoppers

Our community of savvy shoppers have been helping each other never over pay for groceries. Simply add your shopping list to Basket and click to compare prices at all local stores. In moments, you’ll see every store close by that carries all your products and what the total price will be at each store for your entire basket of goods. All the changes that take place in the industry have the potential to assist the Shopper in the long run. But until the dust settles, the importance of the Basket community working together will be even more important than it has already been!

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